“What we do today is not, in either practice or spirit, the sport of kings. Those kings were eradicated and their culture clear cut to make way for modernity. What we do is the sport of kings reimagined by beach developers and marketing hacks, men–and they are predominantly men–whose world view is so caught up in the late 20th century dream of infinitely expanding economies of scale that they can’t conceive of any activity that isn’t dictated by the same goals, and rules as the New York Stock exchange. By proxy, neither can we.”
From The Inertia article, Who is Really Ruining Surfing? , by Tetsuhiko Endo.